Dear Friends,
Hans Christian Andersen, famous Danish author of fairy tales once wrote "When we get to the end of the story, we shall know more than we do now..."
Our story is far from the end, but what do we know now, two years after the war broke out and we realized that the only way to continue is to leave our birthplace behind?
Well, we definitely know more now than we did then.
We know now that nothing is going to be the same, that the old ways of doing things are no more, and that we need to reimagine and rebuild the company pretty much from scratch.
That Kazakhstan is not the final destination but only a stop. That we will be losing friends, partners and even team members along the way. That the reality can be even more complicated than the most pessimistic forecasts.
That nobody is going to give us a break just because we’re are nice, and that every day and every minute we have to continue to come up with the proof that the world is a better place with Ural in it.
And that, as always, it all depends on us.
What we can also tell you now, two years later, is that we continue doing our absolute best, and have absolutely no plans to quit.
Yes, it’s difficult, yes, we make mistakes sometimes, but Ural is here, all key people are here, bikes and parts have been built and shipped, and new development is in the works.
With spring finally sprung, let’s get out and enjoy life and the thrill of the road ahead. Let’s multiply the adventure by sharing it with friends or family members.
Please remember, that your smiles and stories is what gives us the strength and motivation to move forward. This is what we work for and we promise to keep it this way!
Ilya and the Team at Ural
Photo Courtesy of Burtoni Motors
Disclaimer: The dent in the sidecar, that you probably haven't even noticed, is not a hint to any events in the past or in the future. This is just a dent :)